27th - 31st Jan - Blog write up

This week I planned to do the photo-shoots for some of my articles but recieved a text from the college saying it had to be rearranged so instead I have designed the basic layout and titles in InDesign and PhotoShop for each of my three articles. This has helped me to be ahead of my schedule.

Although I am behind in the sense of my photo-shoots, the time i put aside next week for page design I can now use to rebook and carry out the photo-shoots that I need. Overall I am ahead of my schedule.

Treatment

Treatment Creative Option

My idea for my magazine is a women’s lifestyle magazine aimed at a target audience age of 16-20. My magazine will include typical subjects usually included in women’s lifestyles magazines including information about beauty, boys, dieting and dating.

The print size of my magazine is A4 and it will contain 12 pages.

My magazine will include three double spreads. The first of these is about how much sugar is in food (measured in teaspoons). For the first double page spread I have researched the contents of sugar in food. This article will give an in-depth discussion into the highs and lows of sugar your intake- what’s safe and what’s not. The next double page spread counts down the 10 worst things that could happen to you before/whilst on a date. The countdown will also include how to solve the problems from a spot making an appearance when it’s not wanted down to needing the toilet at a totally inappropriate time. The third double page spread tells the reader everything they need to know about getting a job. The article will explain what clothes to wear, how to express your confidence through body language and how to write the perfect CV.  My magazine could be compared to something like Cosmopolitan magazine or Glamour magazine.

The target audience chosen for my magazine is female reader aged 16 to 20 in the socioeconomic group B, C1, C2 and in the trendies’ tribe. The two magazines I have said mine to be similar to are price ranged between £2 and £4 and both of which are monthly magazines. As my magazine is similar to them it will also be a monthly magazine and will include more content as it only gets issued once a month.

Throughout my magazine there will be a constant theme that will apply to all of my double page spreads although they will differ in some ways. The ‘house style’ for my magazine will be bold block capital titles (mainly in black). The language throughout my magazine will be quite colloquial and laid back in a chatty style.

My articles will start with a question introduction so the reader feels as though the writer is asking them the question personally. My magazine will have a high image to text ratio with only small amounts of texts dotted around the double page spreads. The majority of my imagery will be lit with butterfly lighting although the imagery on the sugar article may not be as light as it is explaining the dangers and badness surrounding sugar consumption, giving a connotations of danger with dark lighting. My pages will contain 3 columns excluding the ‘round up’ articles. Each of the double page spreads in my magazine will have a different colour scheme but contain similarities, for example, the bold black titles in the same font.

Newsagents will distribute my magazine, as my magazine will be sold for a cover price of £1.00, 50p of which will be taken by the distributing company and the newsagents. I chose this method as bought magazines are bought by people who are generally interested by what they see where as sending a free magazine out in a newspaper or door to door it will not necessarily get read and it will waste printed copies.

Print Advertising Treatment/Proposal

Product name:

Client:

Date:                                                    Project completion date:

Branding Objectives

What is the genre of your magazine? What are you informing your audience about? How will it branded? What are the connotations of your branding decisions? What are the connotations of the magazine’s name?

The genre of my magazine is women’s lifestyle. This will give my audience stories and articles to read involving things that are included in a women’s day-to-day lifestyle. This will include things like diets and dietary information, dating do’s and don’ts and general fashion and beauty type articles. The branding of my magazine will be the ‘trademark’ bold black simple font used for main headers and titles. This will be seen throughout my magazine on numerous pages. The connotations of the font are it is simple and straight to the point what women are probably looking for in their magazines. The plain black font will sometimes be changed a little and put together with other coloured texts to show variation as well as the simple branded font. The name of my magazine is “(hashtag)fashionista”. The connotations of this name are the hash tag, which make the magazine look trendy as the hash tag is linked with social media sites like twitter and Facebook. ‘fashionista’ suggests that the magazine will contain trendy topics involving fashion and will also include things that ‘fashionable’ people would like to read.

Audience communication objectives
Who is your audience? Identify: tribe, socioeconomics, age, gender split.	My target audience is a niche group of 16 to 20 year olds. They will be in the tribe either trendies or townies, these being the too ‘tribes’ that “normal” people and people interested in fashion would be included in. My magazine is targeted completely towards female readers with a socioeconomic status of B, C1, C2.
Your unique selling point	My magazine is one of the first magazine to give the readers real advice about their lifestyle on every aspect of the life a women lives.

Overview
Double Page 1 Title, content and article type	The first of my three double page spreads is titled “so you think you’ve got a sweet tooth?” The content of this article will explain to the reader how much sugar contents are in certain foods. It will explain the amount of sugar in teaspoon measurements so it is easier to understand the amount, rather than saying it in grams. The article will be written in a ‘round up’ style. I will include the facts in small sinarios common in a women’s lifestyle. Each small situation will be written into a short paragraph and each paragraph will surround a main centre image. In the main centre image, my model will be blowing a huge pink bubble with bubble-gum – relating to the ‘sweet’ theme.
Double Page 2 Title, content and article type	My second double page spread will be titled “Top 10 dating disasters”. This article is in the style of a countdown, counting down from 10 to 1. It will include things that could happen to a women before a date or whilst on a date and how to solve it if it happens, for example, needing the toilet at an inappropriate time or a huge spot appearing right before a date. I will start this article with a statement introduction as this will involve the reader and make them feel the situation is actually happening.
Double page 3 Title, content and article type	My final double page spread will be titled “bag that job!” This article will cover all aspects of helping the reader get a job. It will talk about the ‘perfect’ CV, how to present yourself at an interview (body language, speaking etc.) and of course will help the reader choose the best outfit for interviewing/first day at the job.

Distribution objectives

Free to view, supplement, and retail? Circulation: how many and why this number? Outlets and rationale: Pricing: premium, mid or free to view? Why? Print quality: Discuss print finishing, magazine size, paper quality. Number of pages. Advertising to content ratio

My magazine will be sold in newsagents as I believe it is more likely to be read if someone is choosing to buy it rather than giving out free to everyone. Also, as my target audience is so niche, sending it to everyone or as a supplement would suggest that not many people would read it at all, in theory wasting printing. My magazine cover price will be £1, 50p profit and 50p to the distribution company. I chose a low price because as this is the first issue people may not want to pay a high price for something that they may not enjoy reading. Also as the magazine only contains 12 pages, not many people would like to pay more for so little pages. Another point being my target audience (females ages 16 to 20) may not have enough disposable income to afford to pay out a high price for a magazine. The quality of the paper used for my magazine will be quite high because people are paying for it; they will expect some level of quality rather than newspaper style paper. The content to advertising ratio is quite high (more content that advertising).

Visual Aesthetics
Story control Objectives	“So you think you’ve got a sweet tooth?” This article will be written in a round up style, in short paragraphs. It will be around 800 words long with a high image to text ratio. I will use a question introduction to pull the reader in. The purpose of the article to inform people on hidden sugar in foods that we come across regularly. “Top 10 dating disasters!” This article will be around 1000 words long and will help people who have embarrassing problems happen to them. It will give quick short term fixes to help the reader get themselves out of an embarrassing situation. The article will start with a statement introduction so that the reader feels like it has happened. “Bag that job!” This article gives you the guidelines on how to get the job you want. It will explain what your body language says to the interviewer and how to write the ‘perfect’ CV. This article will be about 1000 words long.
Image content objectives	“So you think you’ve got a sweet tooth?” The imagery for this article will be bright coloured and brightly lit to fit the theme of sweets. Although the colours, layout and imagery will be quite light, the article has a deeper meaning and explains the dangers of sugar so in my imagery I will include dark shadows in contrast to everything else. The imagery used will be active as my model will be blowing a huge bubble with bubble-gum. This will give a connotation that sugar can be fun but along with the shadows it can also be dangerous. “Top 10 dating disasters!” The photo-shoot for this page is going to consist of a small ‘date’ set up, a little table with a boy and a girl sat at either side. The girl’s facial expressions will look worried as though something has gone wrong. The lighting will be quite dark to suggest romance and give a connotation that something is going badly. “Bag that job!” In the photo-shoot for this article, my model will be wearing smart clothes as though they work in an office or bank. This will give the reader a window to their future self. The imagery will go by the rule of thirds, with the models eye line in the top third of the page. My model will be stood with her hands on her hips and smiling. This will suggest that she is happy in her job and is in control. I will use butterfly lighting so that she is bright and the photo has a positive feel to it apposed to a dark image with a negative feel.
Language Control Objectives	In each of the three articles the tone of the article will be quite laid back and relaxed with the use of colloquial language and mild taboo words. “So you think you’ve got a sweet tooth?” This article is mainly fact based although does include small situations. The beginning of the situations will start with question introduction. At a first look the article will look and sound positive but will have a negative twist on it towards the end. The text to image ratio is quite equal. “Top 10 dating disasters!” This article will begin with a question introduction. It will ask the reader if “this has ever happened to you?” It will then go on to explain how to solve the problem. There will be a high text to image ratio on this page, unlike the others. The tone of this article will be quite up beat to make the ‘disasters’ sound not so bad. “Bag that job!” This article will make the reader feel confident in getting a job. It will start with a descriptive introduction, describing how you would feel if you had just been offered the job you wanted. The image to text ratio will be quite equal. The ‘read-speed’ of this article will be quite fast to make the reader feel as though they are learning new things and moving on, towards getting a new job.
Colour control objectives	“So you think you’ve got a sweet tooth?” The colour scheme on this page is candy pink and black and white. This shows the hidden meaning of this article as although at a first look it may look like a happy article about sweets the black suggests the darker side to the article. “Top 10 dating disasters!” The colour scheme on this page will be black and red. This red is a connotation of danger or disaster, the black could be seen as this too. The use of the three-colour rule will be used on this spread (black, white and red). The background will be white so that the back and red text will contrast. “Bag that job!” ????????????
Typography objectives	For all three of my articles the same fonts will be used in different ways. The titles of all articles and contents page will be in Bebas neue and the article will be written in Tahoma. Although the same fonts will be used they will vary in colour, size and angle.
Layout objectives	“So you think you’ve got a sweet tooth?” They layout of this article will have a large image of my model blowing a bubble-gum bubble in the centre of the double page spread. Surrounding this image will be small boxes containing situations that the reader will have been in before, helping them relate to the text. The title and kicker will be in the left top corner spread to nearly the other edge of the page. An introduction paragraph will be underneath the kicker. Down the right hand side of the page will be a break out box including a little ‘quiz’. The title and kicker will lead the reader’s eye towards the centre picture as that is where it is pointing. “Top 10 dating disasters!” This articles layout will be a count down, starting with number 10 underneath the title and kicker in the top left corner and ending at number 1 in the bottom right hand corner. Each section will have a number next to it (in bigger and bolder font that the text itself). The imagery will sit in the middle of the count down, position slightly to the right hand side. “Bag that job!” The imagery will be positioned down the left hand edge of the page with the title at the top, centred. This article will have two or three columns with a helpful quote insert blown up in the middle of the text. Key words like ‘bag’ (as it is partly a fashion article) will be in bold.

Contingancy plan

Problem	How will you avoid or solve this problem?
Models not turning up	I could have a back up model and remind the models I have on the morning of the photo shoot that the photo shoot is that day.
Memory sticks going missing	Back-up my files on my laptop at home and on my college network space so if the files are lost they can be found again.
Memory sticks corrupting	Use the same version of the software I want to use on every computer that I go on.
Vital files (pictures, text, sounds, footage) getting deleted or lost	Back up the work on the college network, my personal computer and a memory stick so I have lots of copies of the same file and having my files organised.
Running out of network space	Sorting out the files on my network space and deleting ones I don’t need.
Models not turning up in costume	Meet my model before the photo shoot time starts so I can tell them what I want them to look like for the shoot.
Computers crashing after you have spent two hours perfecting a particular piece of work	Save my work regularly on my network space and memory stick.
Fonts not installed on C drives	Save the fonts and put the ones I want on my memory stick so it is quick to transfer them all onto the C drive.
Photographs coming back out of focus after a difficult photo shoot has just been executed	Make sure I take several pictures of each set up before moving on to a new set up.
External shoots planned but bad weather causes you to abandon the shoot	Book an indoor photo shoot slot just in case.
Personnel not turning up because of examination commitments	Have a back-up team (including model, lighting assistant, make-up assistant).
Cameras running out of batteries	Borrow a camera and charge it before my photo shoot time slot.

article plan (bag that job)

Bag that Job!

	Planning Comments
article genre (purpose, type)	The purpose of this article is to help and encourage readers to get a job or follow a career dream. It will do this by giving helpful tips and facts on what employers are looking for when taking new people on into their business.
Narrative voice (1st, 2nd or 3rd person)	It will be written in a 1st person narrative voice so that the reader feels a connection with the writer as though they are having a personal one on one conversation.
Register (informal/formal, colloquial, dialect, taboo words?)	It will be quite laid back although I wont be using any sarcasm or jokey terms. I also will not be using any taboo language as it is about a serious subject. I will use semantic field lexis related to work, jobs and looking good.
Stylistics (repetition, strong verbs, adjectives, alliteration, similes, metaphors, sentencing, rhythm)	I will be using a lot of adjectives in order to explain to the reader exactly what I am trying to get across. This will also make what I am talking about a lot clearer. I will occasionally use repetition to ensure the reader knows what points of the article are important and should be taken more notice of.
Tone of address (hectoring, sarcastic, ‘matey’, ironic, etc)	The tone of address will be quite matey as it is giving advice although will not be jokey or sarcastic. The writer and reader will have quite an equal footing.
Structure and pace (discourse structure, logical paragraphing, connectives, conclusion)	The pace of this article will be quite fast made up of mainly short sentences with the occasional medium length and long sentence so it doesn’t feel rushed. The Paragraphs will also be quite short in order to look more appealing to read to my target audience.